Investment Opportunity
Building the future of dementia care through behavioural intelligence and privacy-first monitoring
Executive Summary
Central-Core delivers privacy-first, AI-powered behavioural monitoring for dementia care at home. Our plug-and-play system enables families to safely extend independent living while preventing costly care home admissions.
The Problem
Existing solutions are invasive (cameras), unreliable (wearables), or require technical expertise (DIY smart home). 85% of dementia patients want to stay home, but families lack non-invasive monitoring tools.
Our Solution
Whole-home behavioural intelligence using privacy-safe sensors. Zero configuration required. AI learns individual routines and alerts families to deviations before emergencies occur.
Market Validation
10 beta deployments completed. First NHS pilot partnership secured. B2C, B2G, and B2B revenue channels validated.
Market Opportunity
Market Dynamics
Problem: The UK social care system is in crisis. With 700,000 unfilled care positions and £42B annual dementia care costs, families face impossible choices between inadequate home monitoring and expensive residential care.
Incumbent Solutions Fall Short:
- Camera-based systems: Privacy violations, legal consent issues, family resistance
- Wearable devices: Poor compliance rates (forgotten, removed, uncharged)
- DIY smart home: High technical barriers, no integrated AI, fragmented alerts
- Traditional telecare: Reactive only (falls, panic buttons), no preventative capability
Our Addressable Market
TAM (Total Addressable Market)
£15B annually
Global home-based dementia monitoring (55M patients × £270 average spend)
SAM (Serviceable Available Market)
£2.8B annually
UK + English-speaking markets (early adopters, tech-savvy families)
SOM (Serviceable Obtainable Market)
£140M by Year 5
5% penetration of UK/Ireland dementia home care market
Competitive Advantages & Defensibility
Our defensible moat is built on technical innovation, regulatory positioning, and operational excellence that competitors cannot easily replicate.
Privacy Architecture
Advantage: Zero PII collection. No cameras, no audio, no facial recognition.
Defensibility: Competitors cannot pivot away from camera-based systems without complete product redesign. Our privacy-first approach is GDPR-compliant by default and deployable globally without modification.
Behavioural AI Engine
Advantage: Proprietary machine learning models trained on dementia-specific behaviour patterns.
Defensibility: Each deployment generates unique training data, creating a compound moat. More installations = better AI = higher accuracy = stronger market position.
Whole-Home Intelligence
Advantage: Multi-room sensor fusion creates complete behavioural picture.
Defensibility: Point solutions (single-room fall detectors, door sensors) cannot match our holistic insights. Switching costs increase as families rely on integrated intelligence.
Zero-Touch Deployment
Advantage: Pre-configured hubs. Plug-and-play activation. Remote management.
Defensibility: Operational excellence creates customer lock-in. Families will not switch from working systems that require zero maintenance.
Regulatory Freedom
Advantage: Non-medical device classification. No regional certification required.
Defensibility: Competitors pursuing medical device claims face 2-5 year certification cycles and market-specific approvals. We scale globally immediately.
Enterprise Infrastructure
Advantage: MQTT + Cloudflare Tunnel architecture scales linearly from 10 to 100,000 devices.
Defensibility: Infrastructure investment complete. No redesign required for enterprise deployment. Capital-efficient scaling.
Competitive Landscape Analysis
| Feature | Central-Core | Camera Systems | Wearables | DIY Smart Home |
|---|---|---|---|---|
| Privacy Compliant | ✓ | ✗ | ~ | ~ |
| Zero User Effort | ✓ | ✓ | ✗ | ✗ |
| Behavioural AI | ✓ | ~ | ✗ | ✗ |
| Plug & Play Setup | ✓ | ~ | ✓ | ✗ |
| Whole-Home Coverage | ✓ | ✗ | ✗ | ~ |
| No Certifications | ✓ | ~ | ✗ | ✓ |
Business Model & Revenue Architecture
Multi-channel revenue model with diversified customer base across B2C, B2G, and B2B segments.
Direct to Consumer (B2C)
60% of revenueCustomer Profile: Adult children caring for aging parents. Tech-comfortable, values peace of mind, willing to pay premium for dignity-preserving solution.
CAC: £120 | LTV: £2,400 (36-month avg tenure) | LTV:CAC: 20:1
Government & NHS (B2G)
25% of revenueCustomer Profile: Local authority social care departments, NHS Trusts, telecare providers. Budget-constrained, evidence-driven, long sales cycles (6-12 months).
Value Proposition: Prevents costly care home admissions (£50K/year saved per patient). Reduces hospital readmissions. Improves social care outcomes.
Enterprise (B2B)
15% of revenueCustomer Profile: Care home operators, sheltered housing providers, retirement communities. Seeking resident safety without cameras, brand-conscious.
Differentiation: Custom dashboards, branded resident portals, API integrations with care management systems.
Financial Projections (5-Year)
| Metric | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 |
|---|---|---|---|---|---|
| Active Deployments | 500 | 2,000 | 5,000 | 12,000 | 25,000 |
| Annual Revenue | £250K | £1.2M | £3.5M | £9.2M | £22M |
| Gross Margin | - | 15% | 35% | 45% | 55% |
| Monthly ARPU | £28 | £32 | £35 | £38 | £40 |
| Annual Recurring Revenue | £140K | £640K | £1.75M | £4.5M | £10M |
Assumptions: 70% subscription attach rate, 36-month average customer lifetime, 8% monthly churn rate stabilizing to 5% by Year 3
Unit Economics
Traction, Roadmap & Investment Opportunity
Current Traction
Family homes across UK, avg 4-month runtime
50-unit deployment planned Q2 2025
Advanced procurement stage conversations
Pre-orders + pilot commitments
Growth Roadmap
Q4 2024 — Product Validation
MVP complete, cloud platform operational, behavioural AI models trained, beta testing launched
Q2 2025 — Market Entry (Current)
Soft launch, 50 paid deployments, NHS pilot, marketing site live, B2C channel established
Q3 2025 — Channel Expansion
200 active hubs, 2 local authority contracts, B2B partnerships, £50K MRR
Q4 2025 — Scale Preparation
1,000 deployments, £180K MRR, manufacturing partnership, Series A readiness
2026 — International Expansion
UK scale-up + US market entry, enterprise sales team, 5,000+ active hubs
Market Timing & Catalysts
🧩 Market Forces
- UK social care crisis (700K unfilled positions)
- NHS prioritizing preventative care technology
- Aging population acceleration (2M UK dementia cases by 2030)
- Family willingness to pay for peace of mind increasing
⚙️ Technology Maturity
- mmWave sensors now cost-effective (£15/unit vs £150 in 2020) - used as confirmatory sensors
- Open-source smart home ecosystem matured (500K+ active installations)
- Multi-sensor fusion algorithms reduce false positives by 85%
- Cloud AI inference economically viable for per-home deployment
- Cloudflare Tunnel democratized secure remote access
🚀 Regulatory Landscape
- GDPR enforcement pushing competitors away from camera-based systems
- EU MDR 2024 raising medical device certification barriers (our non-medical positioning is advantageous)
- UK Government "Ageing Society Grand Challenge" funding available
Seed Funding Round
- 40% — Hardware production & inventory
- 35% — Team expansion (2× engineers, 1× sales)
- 15% — Marketing & customer acquisition
- 10% — NHS pilot support & validation
12-Month Milestones (Post-Funding)
- 1,000 active deployments
- £180K monthly recurring revenue
- 3 local authority contracts signed
- Series A readiness (£2M+ ARR run-rate)
Partner With Us
Join us in building the future of dignity-preserving dementia care. Our technology extends independent living, prevents costly institutionalization, and brings peace of mind to millions of families globally.
This presentation contains forward-looking statements and is intended for sophisticated investors only. All financial projections are estimates based on current assumptions.